Non-Profit & Political Fundraising
Notes on testing
the feasibility of a financially
integrated outbound live call fundraising
and fulfillment program.
This one is organized to systematically
develop a reusable donor and volunteer
database, educate people about the
organization, recruit new members, and to
maximize the ID'ing of the database.
It is a scrubbed copy of a typical proposal
for larger live outbound fundraising call
projects that are normally used for
non-profit groups and political
It covers most of the items that would be
necessary to run a successful test project,
especially where current donor lists and
past collection statistics are not
A long-range program is the ultimate goal of
the process, as the best results are from
long-range fundraising programs, with the
pledges from confirmed donors being larger
and less costly to bring to fruition,
volunteers easier to marshal, etc.
A test or demonstration utilizing your
criteria can be arranged at your
Our expertise is exceptionally good with
existing donor databases and our agents have
good conversational skills.
The average donation collection rate range
from existing donor databases is about $25
We have also been quite successful at
collections from new donors if the database
is reasonably matched to the agency.
These are some
standard fundraising numbers:
1. Return Rate
(DPH paid) New Prospecting: 25% – 35 %
or higher; Avg. 28%
2. Sales Per
Hour New Prospecting: 2 – 4 SPH or
higher; Avg. 3 SPH
3. Dollars Per
Hour Sold New Prospecting: $45 – $70
DPH or higher; Avg. $55
Verification (Same Day) Call Back
1. Call back 75% of all customers to confirm
* All mailings go out even if not all
verified every day...
Collections Call Back Expectations:
1. Conduct 20-day, 40-day & 60-day
call backs of delinquent accounts
2. Complete all calling list within 5
3. Attain 100% address confirmation
and gain commitment from customer
4. Above 14% collections percent
You will also need to decide how you want to
compensate the call center (per hour,
percentage of pledges, on fulfillment).
Some of our call center's previous
Habitat for Humanity
March of Dimes
Fire Fighters Fund, Inc.
Highway Policemen's Fund, Inc.
Police Officers Fund, Inc.
Fire Rescue Fund, Inc.
Sheriff's Support Fund, Inc.
State Troopers Fund, Inc.
Homeless Children's Fund, Inc.
We're registered for fundraising in all 50
Click on the link below for details
of these services.